“The party that started a revolution.” I came up with this tagline for the release of Sofia Coppola’s MARIE ANTOINETTE. Can’t take credit for “Let them eat cake,” although we did a pretty sweet “Let them eat cupcake” promotion in spots like Sprinkles.
This is Foundation’s second collaboration with Matt and Kim, a band known for pushing the envelope with their music videos (see Lessons Learned.) Their concept was flash concerts all over New York City. Matt co-directed with Jonathan Del Gatto and we, shot it all in a single day, guerrilla style. Foundation’s Anna Patel deftly edited with Tom Rovak handling color and Ryan Pribyl on the sound mix. Scott Sans, with his great eye and ability to shoot on the fly, was the DP.
Long Beach Poly has graduated more NFL players than any other high school in the country. The program is the focus of a new Current TV series. We were tapped to produce a series of promos featuring some of their famous alumni including Super Bowl champ Willie McGinnest, Jacksonville Jaguar Marcedes Lewis, Washington Redskin Terrence Austin and Pittsburgh Steel Donovan Warren. Anna Patel directed and edited.
This was my final assignment at Cornerstone/FADER. Nike releases an annual collection of kicks celebrating Black History Month. This year was the 35th anniversary of BHM and Nike released special edition Jordans, Kobes, AF1s and Converse/Dr. J’s. Shooting at the SLS hotel over NBA All-star weekend we got testimonials from the legendary Bun B, ready-to-conquer-the-world Freddie Gibbs, Dime Magazine’s Aron Philips, DJ/Producer Mick Boogie and Julius Erving III. Greg Brunkalla directed and in a nice transition, my new shop, Foundation, handled the edit and graphics.
FADER Label recording artists’ Matt and Kim had a very tough act to follow. Their video for Lessons Learned won the Breakthrough Video award at the 2009 VMAs and was named Video of the Year at the MTVu Woodie Awards. For the first video off their current release, Sidewalks, the band was looking to recreate a quintessential Tarantino fight sequence. I was tasked with finding a director and assembling a production team that could pull off an action-packed video on an indie label’s budget. I was looking for an up-and-coming Justin Lin (Fast and Furious sequels) type of director, and my search led me to Foundation Content’s Jonathan Del Gatto. Jonathan totally got the vision for this video and promised to bring in a seasoned Hollywood action producer and his entire stunt team. The results are positively kick-ass.
Lego is pretty much the national pastime in my house, so it give me great joy to share this fun stop-motion video which celebrates the imagination of young minds. Directed by Blue Source for Pereira & O’Dell.
This is a great example of branded content. Intel commissioned as part of their Visual Life series. It’s gorgeously directed by Tyler Manson and is as clean and simple as The Sartorialist’s blog itself.